Coaching Increases Sales Productivity Exponentially

To succeed in any life aspect, you need to have a strategy and an action plan. Moreover, a mentor or a coach will also play a crucial role to significantly reduce your chances of failure. Just like in sports and learning new languages, sales in business require a coach to offer extensive guidance. Whenever you decide to consult a sales coach always make sure that they are experienced and reputable.  

A sales coach teaches you on the best marketing and sales strategies and techniques. The coach uses functional methods that you can apply in your business context. Through this training, you can develop and accelerate your sales reps performances through initiation of long lasting behavioral changes. Every business owner or manager wishes to see an increase of revenue and turnover in their businesses. Therefore, an increase in sales is the primary focus to achieve sustainable growth of the company. 

Research shows that only approximately a fifth of your sales people will meet or exceed the quota of desired productivity, efficiency, and effectiveness. By working with a coach you can achieve tremendous increase in your revenues and profits in 2016. 

The business world is dynamic. The sales coaches are well placed to enlighten you on the latest trends and strategies that could lift your competencies to a higher level. They will help you learn the best ways to market your products and services effectively. A great coach has the tools, resources, and experience to teach your sales team all the current sales and marketing trends.

Sales coaching sessions are not meant only for the new hires, even the seasoned reps can benefit from ongoing professional development training. 

If you are implementing new go-to-market strategies, entering a new market, or even expanding your product offerings, consult the assistance of a sales coach. The coach will help in the maximization of your sales team performance by leveraging tools, messaging, and training. Statistics from International Coach Federation, you can anticipate a return of up to 7 times of your initial investment in coach

Sam Kariuki is a Sales and Business Growth Expert with Growth Partners. The firm specializes in sales training, sales recruitment and sales and marketing strategy development and execution. www.growthpartners.co.ke