5 Must-dos in Social Marketing

By Wanguba Muriuki

Through technological inceptions and developments, the modes of marketing have changed significantly. Though social marketing has great potential in the increment of customer base, some organizations are still uncertain whether to indulge in this form of marketing. Marketing on social media is a modern method of marketing. It has been proven to convert leads, increase traffic, and enables the acquired leads to quickly turn into qualified sales.

Here are 5 must-dos in your social marketing campaigns:

1. Know Your Buyer

Think about the perfect customers who would extensively benefit from your products and services but do not know your brand yet. Remember that the customers are more interested in solving their problems hence your marketing campaign should provide functional solutions. Familiarize with their shopping and socialization behavior to enable you to launch a marketing campaign that will catch and sustain their interests in your products.

2.Profile Optimization

Whenever you use any social media platform to market your brand, it acts as your brand’s embassy. Always use your logo and all relevant graphics in all your social media profiles to enhance familiarization by your target audience. Keywords are also a relevant inclusion to improve your position in the search engine results. All your social profiles should also have a link back to your site to make it quick and easy for your visitors to find out more information about you.

3. Build Reach

Your reach is determined by the actual measurement of your potential audience size. Thus connect with prospects, leaders and customers through interactive and engaging social marketing. 80% of the content you post should be informative and helpful while 20% should be promotions and discounts to enhance your rate of conversion.

4. Customization

Your content, regardless of its greatness, remains meaningful and effective when correctly displayed within the context of where it appears. Make sure that your social marketing content is personalized to suit every audience that you target. Customization enhances a sense of relation enabling your target audience to easily associate with your brand. 

5. Analyze to Refine

Analyze all the metrics in your social marketing campaign to determine the success of your strategies. Some of the basic metrics you can use are the amount of traffic to your site, how many leads originated from your campaign, and which of the leads became loyal customers?  Also, determine how shareable your content is, which posts are more interactive, and which posts receive more clicks.