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Thursday, 10 November 2016

Sales for SME: From Frustration to Flourishing

You took a plunge into what you believed is a great choice. You started this business with a very clear aim to make it the best business you could have. You are a master of your craft. You have stuck to it for many months which have turned into years. Your business has survived. It has met your needs-sometimes barely doing so. Despite many times you have felt weak you have stuck to it. Many times you are frustrated. Your biggest frustration is that the business is not generating enough money.

Why does it not generate enough money? Simple. You don’t sell enough.

You don’t have enough customers. You rely on referrals for business but they are not enough. You try selling but since this is not your area you don’t excel in it. Other times you decide to sell but shortly you find yourself caught up in the ongoing inside the business.

To mitigate this you have resulted to hiring sales people. Every time you hire you are excited but shortly after you are back where you were. The early promise doesn’t actualize and you either fire the sales person or they also give up on you and move on. You move from despair to being cynical of the sales people.

You wonder what you really need to do take to your business where it needs to be. Are there great sales people out there to help you bring the sales you badly want? Is there one or two tricks you don’t know about that could make sales come through? Is there something wrong with you that make your business not to sell? Are you doing anything wrong?  You wonder.

Maybe you should stop wondering and consider the following:
  • Are you approaching sales in a strategic way? Ways that ensure you have a continuous flow of opportunities rather than day to day pursuit of the opportunity that arises.
  • Is your business marketing oriented? Is everything you do marketing?
  • Is your business designed for effective sales and marketing?
  • Do you engage in soft sales efforts?
  • How well are you doing as the chief sales officer of your business?
  • How well are you enabling your customers to give you great referrals?
  • Do you know the real value of your customers and how well are you harvesting this value?
  • How well equipped are you to manage sales people in your business?
  • How well are you leveraging all the assets in your business to acquire and convert leads?
  • How good is your business in getting customers are make repeat purchases?
  • How have you proofed your business from the seasonality experienced in your industry?
These are just a few of the questions you need to answer to have a clarity on what you need to do to turn around your sales fortunes. In Growth Partners we have over 233 of such questions. By answering them you are half way through addressing your sales challenges.

After answering these questions you need to craft solutions to deficiencies uncovered as you answered the questions. Some of the solutions are easy and straight forward. However, there are areas that requires sales expertise to design the solutions.

We have put together a 2 Day Workshop specifically tailored for business owners designed to help you overcome your sales struggles and put your sales on autopilot (or something like that). It is for people who run any form of business ranging from restaurants to software companies, retail business to medical clinics, clothing shops to cake bakeries, legal firms to manufacturing ventures, real estate merchants to wholesalers, management consulting to furniture shops, bars to food processors. Simply it is a workshop for everyone who is either frustrated by the sales revenues they get from their business or would love to take their business to hire levels.

From the workshop we want to show you how to generate continuous flow of business, give you sales performance strategies that require minimal resources to execute, answer your hard questions in relation to sales, give you easy to use tools to manage your sales and sales employees, challenge you to optimize various aspects of your business so that you can get highest returns from your sales and marketing efforts and investments, show you hidden opportunities in your business that you have never thought your business had.

The workshop is scheduled for December 1st and 2nd 2016. This will help you as you leave for the holidays to have a lot of food for thought. Ideas that you will put in place in the New Year. Tactics that you will refine as you rest ready to take up the New Year with a band.

We are offering the workshop for Kshs 18,750.00 as you will be sharing the cost with other participants. But you can have the workshop facilitated in-house for Kshs 76,750.00 plus you cater for venue costs.

This could be the best holiday gift you can give yourself because it will make you money. One client who went through this workshop in-house has generated business worth 3 times of the investment from implementing 2 of the ideas generated from the course. This is in spite of her being a highly sales averse entrepreneur. If she could do so I believe you can do the same or even more.

The workshop will be facilitated by Sam Kariuki. Sam is the author of the highly acclaimed business novel ‘The Guy Who Fired His Boss’. In the last 7 Years Sam has helped tens of businesses become well in sales and sales management. He has trained thousands of sales people across East Africa. If it is a sales challenge, Sam has dealt with it.

To enroll for the workshop contact Kendi at

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