As a sales and business growth strategist I’m called to assist in development, assessment and execution of strategies for businesses in diverse industries. While some people will be keen to ensure that the structure, content organization and the grammar in the strategic plan is perfect, in business, your strategy should be judged differently. It should be judged on whether it is the best course of action given where you are headed. And the consequences are not a pass or distinction written on a paper but profits, revenues and losses.
When I engage these clients a few have well written plans but majority don’t have any strategy or plan for accomplishing the big aims they are so busy working on. Those with plans engage my services because their plans don’t work. As I evaluate why these plans don’t work I get to understand that there are a few essential factors that were overlooked at the point of formulating the strategies.
As you plan and strategize, let me share some of these essentials.
Take the choice that will give you the highest results.
If you choose a particular strategy you are deciding to commit resources and effort to it, if it does not give you the highest returns then you should put your investments elsewhere.
It is not an academic exercise.
Be creative and bold.
However you do it let someone challenge your assumptions. Incorporate what no one else in your industry is doing. Borrow concepts from other industries. Be abnormal. Be ambitious. Be bold.
Be open and ready for surprises - good and bad.
Sam Kariuki is the CEO of Growth Partners, a sales and business consultancy firm in Nairobi. Email firstname.lastname@example.org